Here at Gorges Web Sites, we have designed and programmed dozens and dozens of corporate websites. Our many years of experience has led us to establish our own process for delivering business websites on a budget.
Most of our customers approach us with great ideas for the graphic design and features they would like to see on their websites. When meeting with customers for our kickoff meeting and planning process, we avoid these topics.
Why? Isn’t the graphic design and features of a site important? Yes, however, our process starts with the main objective your site visitors have when landing on your site. If your website is selling or marketing products or services, your visitors are there for INFORMATION. They don’t really care about colors, web 2.0 whiz-bang features which cost a ton, or how cool your blog software is. They have a question in their heads, and our job as website designers is to answer that question.
So the first most important step in website design is called ‘Information Architecture’. We spend a fair amount of time talking about menus, pages, sidebars, page layouts, headings, and CONTENT.
Our goal in working with you to design your website is to deliver the key information that your customers need in a way that is easy for them to find. We don’t want to keep them guessing which obscure menu name they have to click to find the information they are looking for.
If we can answer your prospective customers’ questions in one or two clicks and get them moving towards making a decision, then we consider our job well done.
After this process, we get into colors, styles, features, and other tactics to get your site looking top-notch.
If you’d like to hear more, we always offer no-obligation consultations to hear from you and make suggestions as to how we can help make your website work for you.
Tags: content, corporate, website
That’s really interesting to note the way you have put the things across, I am really glad to have gone through it, thank you.