The web has been around for a while now and if you’re a business owner, you’re probably already online with at least a basic website. However, now that you’ve established a presence on the web, what comes next? How else can you use the power and reach of the web to grow your business?
One of keys to success on the web is developing strategies to convert casual visitors to lifetime customers. There are many simple tools that can help transform your static online presence into a dynamic and living entity that visitors return to again and again.
Your business is always growing – changing as you adapt to new clients, customers, and opportunities. Those changes are something worth talking about! A corporate blog is an easy way to show your visitors that your business is alive and thriving. Furthermore, using email notification and RSS, you can easily broadcast your news to a community of readers who care.
Once you make a sale or finish a client’s project, your business moves on and without some effort, your customer/client may soon forget the details of their experiences with you. Regular email newsletters are an invaluable way to keep in touch with your customers, clients, and colleagues and inform them of the most recent projects, products, and/or people in your organization. You can even build the subscription process right into your website with a simple subscribe form.
These tools offer a powerful way to keep people aware of your business. Even if there are no known future sales opportunities, they can help generate a buzz and build your brand through word of mouth. At Gorges Web Sites, we’re passionate about finding ways to use the web to help grow your business! There is a wealth of options and opportunities available and we’re excited to help develop and execute the right strategies for you.